The process began with a deep dive into Impact46’s evolving brand identity and strategic goals. This informed the creation of a clear content architecture and intuitive navigation model, ensuring effortless access to information across devices. Next, the design team focused on aligning the visual language with the refreshed brand — integrating subdued colors, clean lines, and subtle motion to convey professionalism and clarity. Special attention was given to embedding traditional Saudi patterns into the interface, creating a distinct and culturally resonant aesthetic.

A key part of the process involved developing content zones tailored to different user needs: a portfolio section to showcase investment success, a thought leadership hub to position the firm as a market authority, and a fund overview area to support transparency and trust with investors. Throughout, the team maintained a user-centered approach — ensuring the platform was fully responsive, structurally sound, and visually coherent. This iterative process blended strategic storytelling with thoughtful design to deliver a site that supports Impact46’s credibility and growth in the financial sector.