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The Evolving Role of Designers in Business
Designers have evolved from crafting interfaces to shaping holistic, value-driven solutions that align user needs with business goals. The shift from UX to Product Designer reflects this…
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Neuro-Exhibition: How the Method of Display Stimulates the Senses? Analysis and Findings from the Conducted Survey
As consumers increasingly prioritize experiences over material goods, museums play a key role in the experience economy. However, a visit often remains just a physical effort—an attraction…
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Research as a Catalyst for Innovation: When to Listen to Users and When to Trust Your Intuition?
In the world of modern design, user research plays a crucial role in shaping better products and experiences. However, relying solely on user feedback can sometimes stifle…
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Viewers Are Tired: How to Design Exhibitions for the Contemporary Audience
How can art exhibitions engage viewers while respecting their limitations? Flexibility is the answer—whether it’s rethinking space design, adding multisensory elements, or innovating educational communication. Inspired by…
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How Gallery Interiors Shape the Art Exhibition Experience
How can exhibition spaces become powerful narrative mediums? This article examines how design thinking and UX-inspired approaches help designers and curators craft engaging, educational, and accessible exhibition…
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Human Centered Design in practice
Why is innovation crucial for businesses today? Innovation ensures companies stay competitive in evolving markets. True innovation isn’t always revolutionary — it’s about achieving goals more effectively.…
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Two approaches to brand building. Tesla uses them both.
Is technological leadership essential for brand success? Tesla shows it’s not the only path. Beyond innovation, Tesla’s brand thrives on ideology, vision, and emotional connection—fighting for a…
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UX Design in the Middle East: Challenges and Opportunities
Collaborating in the Middle East, particularly in Saudi Arabia, offers tremendous opportunities for growth, fueled by rapid digital transformation, strong government support, and substantial budgets. Design firms…
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