The Maltese league will never be as attractive as the Champions League. However, you can attract new fans by creating a different way of game coverage. Data can exciting when presented in the interesting manner. We took raw statistics and turned them into attractive content that allows to follow the game live.
To achieve this goal, the data provided by the individual football clubs and the Malta Football Association had to be standardized and translated into an appealing visual language.
Challenge Creating an engaging online service, that gives access to the football statistics for a wide audience.
- Live game tracking
- Web service focused on clubs, stadiums, players, leagues and the Maltese national team, with access to history and news for each category.
- User engagement growth through various types of interactive solutions: quizzes, polls, favorites list, a newsletter, and interactive visualization of statistics.
- The new corporate website of the Malta Football Association, where press releases and official information about football are published.