We began by reviewing the existing Maestro Pizza app and identifying all areas where the user experience could be differentiated for Pinzatta, without touching the core technical infrastructure. Working closely with stakeholders, we gathered input on product differences—such as a smaller menu and an updated loyalty model—and translated these into UX flows that felt native to the new brand.

Since the brand itself was only partially developed by a marketing agency (with basic assets like logo and color palette), we expanded it into a consistent digital identity, tailored for app and web use. Our team adjusted visuals, content structure, and customer-facing components to reflect the new tone and positioning, while aligning all changes with the principle of low-code adaptation. The final result was a fast, effective brand transformation—preserving the strengths of the Maestro infrastructure while giving Pinzatta a strong, differentiated presence in the digital channel.