As a part of the strategy planning, we identified the client’s strengths, conducted a series of interviews with representatives of the target groups, and facilitated workshops with employees from various departments, using the Design Sprint methodology.
Trigger
Identifying the real
audience
The office furniture industry is focused on wholesale dealers. However, it is the interior designer who decides what solutions will be implemented in the project. Therefore, the brand promise should be directed at him. This assumption has become the underpinning of the new brand DNA defining process.
Challenge Defining the elements of a brand DNA
Process
Key results
- Defining brand DNA.
- Differentiation from competitors in the category.
- Guidelines for the development of a consistent product portfolio
- A detailed description of brand positioning.
- Definition of the most important target group, diagnosed in the research process.
Other work
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Maestro Pizza
Acceleration of the brand growth
Food
-
Punkta
Digital experience makeover
Insurtech
-
Malta Football Association
Web service with live statistics
Sport
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Travelist.pl
Strategy to conquer the market
Travel
-
Tylko
Acceleration of the brand growth
Furniture
-
Impact
Digital Leap Merging Strategy and Culture
Branding
-
Rainbow
Boosting Ancillary Sales Through Smart Digital Touchpoints
Travel
-
Pinzatta
Maestro Pizza App Reimagined as Pinzatta
Food
