We began by mapping the extended customer journey, identifying key stages after the initial purchase where meaningful engagement could happen — including pre-trip planning, in-trip support, and upsell opportunities. In close collaboration with Rainbow’s team, we designed a pre-departure portal that offered travelers access to trip details, destination guides, dedicated contact information, and additional service options. We also developed a mobile app that kept travelers informed in real time, with daily schedules, notifications, and easy access to upgrades or local excursions.

To support a more personalized experience, we introduced a modular service system enabling customers to tailor their trips — from hotel room enhancements to airport transfers and specialized insurance packages. For charter clients, we created a dedicated platform that provided curated flight options and comprehensive post-booking support. These coordinated digital touchpoints delivered continuous value across the entire travel lifecycle, increasing both ancillary revenue and customer satisfaction.