It’s worth boasting about what is part of the offer but is not visible at first glance.
Travelist.pl is a travel portal that offers a great selection of hotels and holiday packages responding to the expectations of the most demanding customers. Behind these offers are long-term relationships between the brand experts and the hotels that only a few could notice. The uniqueness of the brand offer is built up on the expert selection of the hotels and negotiations supported by personal relationships.
Challenge Development of the Value Proposition building the uniqueness of the brand.
- Multidimensional customer segmentation based on the extended qualitative and quantitative research, which led to clear definition of the most attractive target group.
- Definition of the market area with the highest potential for the acquisitions, which will allow supplying the offer with new objects.
- Unique Value Proposition which became a basis for the future communication.