At the beginning of the strategic project we conducted qualitative research with users of the travel category, in order to build a multidimensional customer segmentation. Thanks to this exercise we were able to identify the target group which has the biggest potential to provide significant company’s growth. To make the process grounded in reality we executed market and competition analysis to define what are the differentiators of the brand offer. During a series of strategic workshops with the selected segment.

Together, we discussed a series of concepts for a unique value which might efficiently respond to the needs of both groups. Finally, all our activities allowed us to develop a unique value proposition, thanks to which Travelist will effectively compete with the category leader, which is Booking.com