Tylko - Together

Type

Acceleration of the brand growth
Furniture

Client

Tylko

We developed the core Value Proposition for the global furniture scale-up

Trigger

Deliver the value for those who are willing to give you the value back.

There are different strategies on how to provide the company’s growth. All of them should first focus on the people who are most likely to become new customers and offer them the right value which will be much appreciated. The main objective for the Tylko brand was to extend the customer base and by that induce the company’s growth. To make it efficiently, we defined a core value proposition which highlights key benefits that the brand delivers to its customers.

Challenge Development of the core Value Proposition which will induce the company’s growth.

Key results

Clearly defined customer profiles of the core and growth target groups with a description of their attitude to live and arranging private spaces.
Core Value Proposition for the Tylko brand combining the key customer needs with the distinctive features of the offer that can meet these needs most efficiently.

Process

Development of the proper value proposition requires a deep understanding of the customer needs so the first step was to identify consumer profiles that have the greatest potential to accelerate the development of the brand. To make a proper segmentation we conducted qualitative research on the several markets to better understand the people's motivations and approaches to arranging spaces.

During the series of workshops with the team we defined key differentiators of the offer to match them with the needs of the selected target group. As the final product we developed a core value proposition for the brand fulfilling the Value Proposition Canvas.

Type

Client

Trigger

Key results

Process

Other work