Deliver the value for those who are willing to give you the value back.
There are different strategies on how to provide the company’s growth. All of them should first focus on the people who are most likely to become new customers and offer them the right value which will be much appreciated. The main objective for the Tylko brand was to extend the customer base and by that induce the company’s growth. To make it efficiently, we defined a core value proposition which highlights key benefits that the brand delivers to its customers.
Challenge Development of the core Value Proposition which will induce the company’s growth.
- Clearly defined customer profiles of the core and growth target groups with a description of their attitude to live and arranging private spaces.
- Core Value Proposition for the Tylko brand combining the key customer needs with the distinctive features of the offer that can meet these needs most efficiently.