To provide the quickest and most thrilling experience, our idea for the brand was to introduce a bold and innovative digital concept that had never been seen before in the market. The brand's CEO had a very ambitious goal that users would be able to complete the ordering process in the app within 30 seconds. We went a step further and suggested making it just 3 seconds! While achieving the 3-second goal proved unattainable, our brainstorming session yielded several innovative ideas, including the concept of "previous orders” and “order first, pay later" that transformed the ordering experience. Thanks to our cooperation, users can place an order before payment, allowing the restaurant to start preparing the pizza when the user is on the last step of the path. As a result, we shortened the ordering process as well as the products preparation time, providing the best and fastest service possible.

For design revamping, we analyzed the brand's visual elements based on the brand book, drawing inspiration from its lively color palette and musical themes, and creating UI elements that reflect the spirit of music, joy, and playfulness. The design team started by conducting a comprehensive analysis of Maestro Pizza's brand identity and visual elements to identify crucial elements that could be incorporated into the app. Next, they collaborated closely to translate these elements into UI components, ensuring each detail reflected the brand's dynamic personality. Continuous communication with the client throughout each sprint allowed for feedback and adjustments, ensuring that the final designs met their expectations. The agile methodology facilitated efficient project management and timely delivery of the revamped app interface.