The QSR industry is characterized by rapid gastronomy and equally dynamic changes in market trends. Consumers expect products and services that meet their current needs. It is easier to meet expectations if you create buying opportunities yourself.
Maestro Pizza is one of the leading native pizza chains in Saudi Arabia, which constantly has to fight with foreign brands for the market share.
Challenge The aim of the project was to develop a digital communication strategy that would enable the company to gain an edge over its competitors and maintain the leading position in the long term.
- Live game tracking
- Typology of communication based on three key elements - opportunity, brand advantage and dedicated offer.
- Budget allocation strategy for individual campaigns.
- A communication plan with a breakdown of campaigns for each customer segment.